We are seeing private and public entities growing increasingly aware of the benefits that can be gained by embracing the wave of digital technologies, with their leadership understanding that in order to stay ahead of the curve, a digital transformation is a necessity. This is where the right leadership, and more specifically an experienced CIO, proves to be crucial to an entity’s development.
Sure, technology will change. But your company’s values and vision should never waver. As a leader, you should bring order to the chaos of digital transformation by providing a clear and solid foundation of values that everyone in the company—including yourself —uphold. As long as the technology fits into those values—and you can communicate their purpose accordingly—you’ll be a long way toward driving digital transformation success.
These six capabilities will help you prioritize and determine the right plan for you to move to a more advanced level. Don't think about going from 0 to 10 -- it is about moving at the correct pace and always having your customer at the core of everything. Achieving digital marketing excellence doesn't mean being a more profitable company necessarily, it means being a better company.
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