It’s easy to get seduced by the latest buzzwords: AI, IoT, frictionless apps, autonomous vehicles, blockchain. These technologies can and will have a massive impact on our work, but how do you balance the art of the possible with the art of the practical?
In a recent non-partial research study by Ventana, IBM Planning Analytics infused with Watson AI was evaluated alongside other planning products by key leaders in the industry. The report states that “IBM was categorized as an Exemplary Vendor, ranking first overall in this Value Index evaluation.”
Today’s marketers have more data about their consumers than ever before. Those who use these insights to create a data-driven marketing strategy drive the best results. Unsurprisingly, organizations that use data-driven strategies drive five to eight times as much return on investment (ROI) as businesses that don’t.
