Experience Analytics

Insurance ‱ Artificial Intelligence ‱ Digital Experience

Challenge

A global insurance company was struggling to understand their customers behaviors.

The client struggled to figure out how to move people from browse to buy.

Customers had too many options available to them which impeded sales.

Solution

Develop a digital strategy to help them transform.

Conduct a data, technology and experience audit on the website and all Digital Channels.

Implement Customer Behavioral tracking.

Implement an experience analytics tool.

Combine customer experience data with other sources to deliver commercial benefits.

Results

Improved operational efficiency by 26%.

100x more interactions automatically analyzed.

Higher conversion rates that boosted revenue by 15%.

Deeper customer insights and recommendations.

Decreased lost revenue by 10% with immediate alerts.