Experience Analytics

Retail ‱ Artificial Intelligence ‱ Digital Experience

Challenge

The online payment system did not provide a seamless solution.

The customer had no visibility on how many users were impacted by payment issues.

Payment issues weren’t being addressed and corrected fast enough.

Solution

Implement a cloud platform to combine web analytics capabilities to help address customer experience issues.

Machine learning and AI training to address the biggest issues and get the most value for their effort.

Increase in speed in addressing customer issues.

Results

Using AI, the company saved a tremendous amount of time in fixing redundant issues.

Customer experience was improved because issues were reduced, enabling an increased number of transactions per customer.

Customer segments grew with the increase in transactions.