Experience Analytics for a Seamless Digital Journey
Challenge
The customer’s desktop and mobile stores were vastly different, making it challenging to identify online shopping struggles.
Their goal was to foster a seamless digital journey.
The convoluted shopping experience was significantly affecting conversion rates.
Solution
Implement a cloud platform that combines web analytics with data capture for real-world customer sessions.
Capture and quickly analyze failed sessions to help determine journey weaknesses to take rapid action in solving them.
Results
Increased sales due to deeper insights into digital customer behaviour.
Improved the customer journey and reduced pain-points in making a purchase due to the new design changes.