Law 25 Metrics
Impact on Analytics
Consent plays a crucial role in measuring analytics performance, as it is the foundation for data collection. Without obtaining consent from users, sharing data with your MarTech ecosystem becomes prohibited. It’s important to note that even server-side tracking is not exempt from the requirement of collecting consent, emphasizing the significance of obtaining permission before engaging in any data-related activities.
- Cannot Measure Performance
- No Data Sharing
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