/ USE CASE /
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A Casino entertainment company wanted to expand their marketing mix to include digital channels. They relied on direct mail for many years to reach out to their audience. However, the current process is time consuming, restricted to general messages, and has too many manual and repetitive tasks. As customers continuously expressed their preference in receiving offers through digital channels, the company decided to make email a more significant part of its marketing mix but didn't know where to start. They also wanted to increase personalization of their marketing campaigns to help grab customers’ attention. But in order to achieve personalized digital marketing at scale, the company was looking for help on a way to streamline its approach.