ADAPTING TO THE NEW NORMAL
BY BENNY COHEN | PRESIDENT
Should we take it for granted that life as we knew it 4-weeks ago would continue to be the norm or could we expect that some things will change forever. What will the “day after” look like? Will we find ourselves in deep recession? Will the devastated airline and travel industries ever recover? Will people travel at the same rate as before? Will they attend as many sports events or concerts? Will people go back to working in offices or will the norm be to work from home?
RESPONSIBLE MARKETING IN UNPREDICTABLE TIMES
BY LORI COHEN | VICE PRESIDENT MARKETING
When our world shifts as dramatically as it has with COVID-19, it’s important that all brands address the issue with tact, empathy, and mindful marketing. That said, when it comes to current and planned campaigns, analytics, insights and results every marketing team faces several challenges during a crisis. While it’s still early in the quarantine, we’ve already been asked to help our clients adapt their digital approach to the NEW NORMAL. Now what does that really mean?
DIGITAL MARKETING COSTS & PRESENCE DURING COVID-19
BY LEWISE HILTZ | VICE PRESIDENT DIGITAL TRANSFORMATION
Businesses across the world are coming to terms with the revelation that daily procedures are quickly changing as a result of the COVID-19 pandemic. Whether your company has temporarily halted all business or has decided to implement a work from home routine, how you approach your digital marketing presence and whether you reduce your costs by cutting your digital marketing efforts, should be carefully adjusted in response to this current health crisis.
PRIORITIZE TRANSFORMATION DURING THE NEW NORMAL
BY NICOLE WHITTLE| VICE PRESIDENT STRATEGIC GROWTH
KPI Digital is working with organizations across North America to help them deal with their short-term COVID challenges as well as work on strategies to set them up for success in navigating through “the new normal” when the current crisis is over.