{"id":13600,"date":"2025-10-29T02:57:10","date_gmt":"2025-10-29T06:57:10","guid":{"rendered":"https:\/\/kpidigital.com\/meet-the-kpi-digital-team-melanie-leclaire\/"},"modified":"2025-11-17T16:39:24","modified_gmt":"2025-11-17T20:39:24","slug":"rencontrez-lequipe-de-kpi-digital-melanie-leclaire","status":"publish","type":"post","link":"https:\/\/kpidigital.com\/fr\/rencontrez-lequipe-de-kpi-digital-melanie-leclaire\/","title":{"rendered":"Rencontrez l\u2019\u00e9quipe de KPI Digital :M\u00e9lanie Leclaire"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"MelanieLeclaire-Bio\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tSalut! Je m\u2019appelle M\u00e9lanie Leclaire, Directrice principale de la strat\u00e9gie client chez KPI Digital. J\u2019ai commenc\u00e9 ma carri\u00e8re en g\u00e9nie informatique, avec une sp\u00e9cialisation en logiciels, t\u00e9l\u00e9communications et intelligence artificielle. J\u2019ai pass\u00e9 plusieurs ann\u00e9es chez Ubisoft Montr\u00e9al \u00e0 travailler sur des jeux comme Splinter Cell et Rayman, puis j\u2019ai rejoint Ericsson Canada, o\u00f9 je me suis concentr\u00e9e sur les logiciels, les algorithmes et l\u2019assurance qualit\u00e9. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAvec le temps, j\u2019ai d\u00e9couvert ma passion pour le d\u00e9veloppement des affaires et les relations clients en travaillant chez Fusepoint et Renaps Technologies. J\u2019ai rejoint KPI Digital en 2020 apr\u00e8s avoir \u00e9t\u00e9 approch\u00e9e pour ma capacit\u00e9 \u00e0 b\u00e2tir des r\u00e9seaux, \u00e0 g\u00e9n\u00e9rer des opportunit\u00e9s et \u00e0 d\u00e9velopper de solides partenariats. Aujourd\u2019hui, je me concentre sur la croissance du march\u00e9 qu\u00e9b\u00e9cois en aidant les entreprises des secteurs manufacturier, industriel, du transport et de la cha\u00eene d\u2019approvisionnement \u00e0 faire progresser leurs strat\u00e9gies en mati\u00e8re de donn\u00e9es et d\u2019intelligence artificielle. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFait amusant : j\u2019ai une s\u0153ur jumelle identique qui a \u00e9tudi\u00e9 dans le m\u00eame programme que moi, et j\u2019ai pass\u00e9 63 jours dans la toute premi\u00e8re \u00e9mission de t\u00e9l\u00e9r\u00e9alit\u00e9 au Qu\u00e9bec, Loft Story 2003. En dehors du travail, j\u2019adore la couture, la cuisine, passer du temps avec mes amis et ma famille, et profiter du plein air avec mon golden retriever, Gaspard. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quel projet avez-vous r\u00e9alis\u00e9 dont vous \u00eates particuli\u00e8rement fi\u00e8re, et pourquoi? <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSans h\u00e9siter : le d\u00e9veloppement de nouveaux march\u00e9s Qu\u00e9b\u00e9cois pour KPI Digital. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tQuand je suis arriv\u00e9e en 2020, c\u2019\u00e9tait pour agrandir notre part de march\u00e9 au Qu\u00e9bec donc j\u2019ai tout b\u00e2ti mon r\u00e9seau de clients potentiels \u00e0 partir de z\u00e9ro, en plein d\u00e9but et au c\u0153ur de la pand\u00e9mie de Covid-19. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gr\u00e2ce \u00e0 mes efforts de prospection, aux nombreux \u00ab cold calls \u00bb et \u00e0 ma pers\u00e9v\u00e9rance, j\u2019ai r\u00e9ussi \u00e0 rencontrer plus de 300 dirigeants et \u00e0 b\u00e2tir un solide r\u00e9seau de clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tMon plus grand succ\u00e8s, c\u2019est d\u2019avoir contribu\u00e9 \u00e0 ancrer KPI Digital comme une r\u00e9f\u00e9rence en donn\u00e9es et IA au Qu\u00e9bec \u2014 un client \u00e0 la fois ! \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Qu\u2019aimez-vous le plus dans le domaine des donn\u00e9es, de l\u2019IA ou de la transformation num\u00e9rique? <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tJ\u2019adore voir comment la donn\u00e9e et l\u2019IA peuvent transformer concr\u00e8tement les organisations \u2014 leur donner plus de visibilit\u00e9, d\u2019efficacit\u00e9 et d\u2019impact. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMais ce que j\u2019aime par-dessus tout, ce sont les gens : les \u00e9changes, les ateliers, les moments o\u00f9 tout \u201cclique\u201d et qu\u2019une id\u00e9e devient un projet r\u00e9el. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tC\u2019est un univers o\u00f9 la technologie et l\u2019humain s\u2019unissent pour cr\u00e9er du sens \u2014 et \u00e7a, c\u2019est inspirant. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quels aspects de votre travail ou de votre industrie vous passionnent le plus? <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLa nouveaut\u00e9! Chaque client, chaque secteur, chaque projet est diff\u00e9rent. J\u2019aime apprendre, m\u2019adapter, comprendre leurs d\u00e9fis et trouver comment KPI peut vraiment faire une diff\u00e9rence. Et surtout, travailler avec une \u00e9quipe aussi passionn\u00e9e et bienveillante que la n\u00f4tre, \u00e7a garde la flamme allum\u00e9e chaque jour.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Meet-The-Team-MelanieLeclaire-Photos-1\"<\/figure><\/div>
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O\u00f9 voyez-vous les plus grandes opportunit\u00e9s d\u2019innovation dans les prochaines ann\u00e9es? <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tJe crois que les plus grandes innovations viendront de l\u2019IA au service des humains, et non l\u2019inverse. Des mod\u00e8les capables de d\u00e9tecter et d\u2019aider les personnes vuln\u00e9rables : les a\u00een\u00e9s, les gens isol\u00e9s, ceux qui ont besoin d\u2019un coup de main avant m\u00eame de le demander. L\u2019IA doit devenir une alli\u00e9e empathique et inclusive. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quel conseil donneriez-vous \u00e0 quelqu\u2019un qui d\u00e9bute dans le domaine de l\u2019IA ou du conseil en donn\u00e9es? <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tReste curieux, humble et toujours \u00e0 l\u2019\u00e9coute. La technologie \u00e9volue, mais l\u2019humain reste au centre de tout. Alors forme-toi, teste, pose des questions, et surtout : amuse-toi \u00e0 apprendre! \ud83d\ude0a \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Si vous pouviez \u00e9changer votre r\u00f4le avec celui de quelqu\u2019un chez KPI Digital pour une journ\u00e9e, qui choisiriez-vous et pourquoi? <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tJe prendrais la place de l\u2019\u00e9quipe Marketing & Culture, juste pour lancer une grande campagne \u201cWork with KPI\u201d avec Gaspard en mascotte officielle \ud83d\udc36! Impossible de r\u00e9sister \u00e0 ses yeux doux \u2014 il ferait fondre tous les candidats! \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tPlus s\u00e9rieusement, j\u2019aimerais aussi vivre une journ\u00e9e dans la peau d\u2019un Data Scientist et cr\u00e9er un mod\u00e8le d\u2019IA bienveillant qui aide ceux qui en ont besoin. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Si vous ne travailliez pas dans ce domaine, quelle carri\u00e8re auriez-vous poursuivie? <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tProbablement designer de mode \u2014 je suis une vraie passionn\u00e9e de couture! Mais j\u2019aurais aussi ador\u00e9 \u00eatre ing\u00e9nieure en robotique\/data, ou encore animatrice d\u2019\u00e9mission scientifique, pour vulgariser la technologie avec humour et humanit\u00e9.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quel outil, plateforme ou application est indispensable \u00e0 votre quotidien? <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLa machine \u00e0 noix sal\u00e9es du bureau \ud83d\ude09\ud83e\udd5c (mon carburant secret! Hi hi!) Et c\u00f4t\u00e9 techno : LinkedIn, Outlook, Teams et Google Lens. Ils sont mes alli\u00e9s quotidiens pour rester connect\u00e9e, organis\u00e9e et curieuse.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tConnectez-vous avec M\u00e9lanie sur LinkedIn<\/a><\/strong>. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Salut! Je m\u2019appelle M\u00e9lanie Leclaire, Directrice principale de la strat\u00e9gie client chez KPI Digital. J\u2019ai commenc\u00e9 ma carri\u00e8re en g\u00e9nie informatique, avec une sp\u00e9cialisation en logiciels, t\u00e9l\u00e9communications et intelligence artificielle. <\/p>\n","protected":false},"author":1,"featured_media":13573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-13600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-team"],"acf":[],"yoast_head":"\nRencontrez l\u2019\u00e9quipe de KPI Digital :M\u00e9lanie Leclaire | KPI Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kpidigital.com\/fr\/rencontrez-lequipe-de-kpi-digital-melanie-leclaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rencontrez l\u2019\u00e9quipe de KPI Digital :M\u00e9lanie Leclaire | KPI Digital\" \/>\n<meta property=\"og:description\" content=\"Salut! Je m\u2019appelle M\u00e9lanie Leclaire, Directrice principale de la strat\u00e9gie client chez KPI Digital. 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