{"id":6546,"date":"2023-01-10T06:48:42","date_gmt":"2023-01-10T06:48:42","guid":{"rendered":"https:\/\/kpidigital.com\/case-study\/enhancing-the-customer-experience-with-a-new-digital-presence-3\/"},"modified":"2025-03-24T09:52:51","modified_gmt":"2025-03-24T13:52:51","slug":"ameliorer-lexperience-client-avec-une-nouvelle-presence-numerique-modernisee","status":"publish","type":"case-study","link":"https:\/\/kpidigital.com\/fr\/etudes-de-cas\/ameliorer-lexperience-client-avec-une-nouvelle-presence-numerique-modernisee\/","title":{"rendered":"Am\u00e9liorer l&rsquo;exp\u00e9rience client avec une nouvelle pr\u00e9sence num\u00e9rique modernis\u00e9e"},"content":{"rendered":"<p>Les entreprises qui existent depuis plus de 50 ans prosp\u00e8rent gr\u00e2ce \u00e0 quelques facteurs cl\u00e9s; \u00eatre une ressource digne de confiance et fiable, ax\u00e9e sur la qualit\u00e9 plut\u00f4t que sur la quantit\u00e9 et, plus important encore, engag\u00e9e \u00e0 fournir le meilleur service aux clients fid\u00e8les. De nos jours, pour \u00eatre en mesure de rivaliser dans n\u2019importe quelle industrie, y compris l\u2019industrie de la distribution m\u00e9dicale, vous devez penser \u00e0 l\u2019innovation et \u00e0 la transformation. Ce qui fonctionnait il y a 10, 20, 30 ans, ne fonctionne plus aujourd\u2019hui. Il est plus important que jamais de r\u00e9organiser la pr\u00e9sence num\u00e9rique en mettant en \u0153uvre une nouvelle strat\u00e9gie num\u00e9rique fortement ax\u00e9e sur la technologie, les personnes et les processus.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En partenariat avec AMG Medical, nous avons entrepris de mener \u00e0 bien une transformation num\u00e9rique compl\u00e8te dans l\u2019ensemble de son organisation. L\u2019une des \u00e9tapes cl\u00e9s pour y parvenir a \u00e9t\u00e9 d\u2019am\u00e9liorer leur pr\u00e9sence num\u00e9rique et d\u2019am\u00e9liorer l\u2019exp\u00e9rience de leurs clients avec un nouveau site Web B2B. Avant cela, leurs syst\u00e8mes \u00e9taient obsol\u00e8tes, leurs processus \u00e9taient manuels et leur plateforme de commerce \u00e9lectronique n\u2019avait pas la capacit\u00e9 de fournir \u00e0 leurs clients une meilleure exp\u00e9rience. C\u2019est \u00e0 ce moment que BigCommerce entre en sc\u00e8ne.<\/p>\n","protected":false},"author":1,"featured_media":1845,"menu_order":2,"template":"","categories":[69,82],"class_list":["post-6546","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","category-experience-numerique","category-medical-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Am\u00e9liorer l\u2019exp\u00e9rience client avec une nouvelle pr\u00e9sence digitale - KPI Digital<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment KPI Digital a aid\u00e9 un grand d\u00e9taillant mondial \u00e0 am\u00e9liorer son exp\u00e9rience client gr\u00e2ce \u00e0 une nouvelle pr\u00e9sence num\u00e9rique, ce qui a entra\u00een\u00e9 une am\u00e9lioration de la satisfaction client et une croissance des revenus. 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