{"id":6498,"date":"2023-01-19T05:48:06","date_gmt":"2023-01-19T05:48:06","guid":{"rendered":"https:\/\/kpidigital.com\/case-study\/delivering-one-to-one-audience-experiences-based-on-personal-preferences\/"},"modified":"2024-11-20T06:09:10","modified_gmt":"2024-11-20T10:09:10","slug":"offrir-a-un-public-des-experiences-personnalisees-en-fonction-de-ses-preferences","status":"publish","type":"case-study","link":"https:\/\/kpidigital.com\/fr\/etudes-de-cas\/offrir-a-un-public-des-experiences-personnalisees-en-fonction-de-ses-preferences\/","title":{"rendered":"Offrir \u00e0 un public des exp\u00e9riences personnalis\u00e9es en fonction de ses pr\u00e9f\u00e9rences"},"content":{"rendered":"<p>ZoomerMedia a ajout\u00e9 le num\u00e9rique \u00e0 son arsenal de plateformes m\u00e9diatiques (comprenant l&rsquo;imprim\u00e9, la t\u00e9l\u00e9vision, la radio et les \u00e9v\u00e9nements en direct), toutes orient\u00e9es vers le groupe d\u00e9mographique des 45 ans et plus. Pour s\u00e9duire ce groupe au-del\u00e0 de l&rsquo;imprim\u00e9, son m\u00e9dium pr\u00e9f\u00e9r\u00e9, ZoomerMedia acquiert une connaissance plus approfondie de ce qui pique l&rsquo;int\u00e9r\u00eat des clients et fournit un contenu attrayant et personnalis\u00e9 pour renforcer l&rsquo;engagement.<\/p>\n<p>Le canal num\u00e9rique offre aux sp\u00e9cialistes du marketing des possibilit\u00e9s in\u00e9gal\u00e9es de comprendre comment servir au mieux les clients. Comment ZoomerMedia pourrait-il mieux encourager son public \u00e0 s&rsquo;engager en ligne ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ZoomerMedia a ajout\u00e9 le num\u00e9rique \u00e0 son arsenal de plateformes m\u00e9diatiques (comprenant l&rsquo;imprim\u00e9, la t\u00e9l\u00e9vision, la radio et les \u00e9v\u00e9nements en direct), toutes orient\u00e9es vers le groupe d\u00e9mographique des 45 ans et plus. Pour s\u00e9duire ce groupe au-del\u00e0 de l&rsquo;imprim\u00e9, son m\u00e9dium pr\u00e9f\u00e9r\u00e9, ZoomerMedia acquiert une connaissance plus approfondie de ce qui pique l&rsquo;int\u00e9r\u00eat des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1562,"menu_order":11,"template":"","categories":[77],"class_list":["post-6498","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","category-entertainment-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Offrir des exp\u00e9riences d&#039;audience individuelles bas\u00e9es sur les pr\u00e9f\u00e9rences personnelles - KPI Digital<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment KPI Digital a aid\u00e9 une entreprise de vente au d\u00e9tail \u00e0 offrir des exp\u00e9riences d&#039;audience personnalis\u00e9es en tirant parti de strat\u00e9gies marketing bas\u00e9es sur les donn\u00e9es, ce qui a permis d&#039;am\u00e9liorer l&#039;engagement des clients et d&#039;augmenter les ventes. 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