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The Weather Company teams with Twitter to stream eclipse across US

The last time a total solar eclipse crossed the United States was 8 June 1918. That makes the one that’s taking place Monday, 21 August, a once-in-a-lifetime occurrence. The Weather Channel’s digital properties and Twitter are going to make the most of it.

Why is one of the world’s biggest advertisers is centralizing its social media marketing?

Why is one of the world’s biggest advertisers, Coca-Cola, centralizing its social media marketing? It’s less a shift in the traditional agency model and more a course correction to how things should function as brands reach social media maturity.

Creativity + Technology = The Future of Marketing

Last week, on behalf of IBM as a member of their Futurist team, I attended MarTech, a conference dedicated to examining how technology will continue to impact the marketing function at organizations around the world. My fellow futurists and I, Joel Comm and Stan Phelps, two globally renowned marketing influencers, were blown away by the many issues and trends emerging around building the best-in-class marketing stacks of the future.