KPI Digital a remporté le prix IBM Beacon 2018 pendant la Conférence Think 2018 à Las Vegas, Nevada. Nous avons été sélectionnés par un panel de juges experts composé de dirigeants d'IBM, d'analystes du secteur et de membres de la presse.
The last time a total solar eclipse crossed the United States was 8 June 1918. That makes the one that’s taking place Monday, 21 August, a once-in-a-lifetime occurrence. The Weather Channel’s digital properties and Twitter are going to make the most of it.
A lot of people have built great careers around digital
marketing – either as entrepreneurs with their own consulting enterprises or as
career employees with companies. They have their degrees and their expertise,
and have been successful in developing digital marketing campaigns and
Last week, on behalf of IBM as a member of their Futurist team, I attended MarTech, a conference dedicated to examining how technology will continue to impact the marketing function at organizations around the world. My fellow futurists and I, Joel Comm and Stan Phelps, two globally renowned marketing influencers, were blown away by the many issues and trends emerging around building the best-in-class marketing stacks of the future.
Seventy-nine percent of consumers say they’re likely to opt for in-store pickup of an online or mobile order (up 30% from five years ago). Even if free shipping is an option, that percentage only drops by two points. Meanwhile, the same percentage of consumers say they’re likely to take advantage of in-store returns if available. So, with digital sales growing at a faster rate than comp store sales, the store’s role as a fulfillment and return center is becoming more prevalent.