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Why every business needs a data and analytics strategy

Oct 16 2017

By Bernard Marr

As the world becomes smarter and smarter, data becomes the key to competitive advantage, meaning a company’s ability to compete will increasingly be driven by how well it can leverage data, apply analytics and implement new technologies. In fact, according to the International Institute for Analytics, by 2020, businesses using data will see $430 billion in productivity benefits over competitors who are not using data.

Why is one of the world’s biggest advertisers is centralizing its social media marketing?

Why is one of the world’s biggest advertisers, Coca-Cola, centralizing its social media marketing? It’s less a shift in the traditional agency model and more a course correction to how things should function as brands reach social media maturity.

Creativity + Technology = The Future of Marketing

Last week, on behalf of IBM as a member of their Futurist team, I attended MarTech, a conference dedicated to examining how technology will continue to impact the marketing function at organizations around the world. My fellow futurists and I, Joel Comm and Stan Phelps, two globally renowned marketing influencers, were blown away by the many issues and trends emerging around building the best-in-class marketing stacks of the future.