Why is one of the world’s biggest advertisers,
Coca-Cola, centralizing its social media marketing? It’s less a shift in the
traditional agency model and more a course correction to how things should
function as brands reach social media maturity.
Last week, on behalf of IBM as a member of their Futurist team, I attended MarTech, a conference dedicated to examining how technology will continue to impact the marketing function at organizations around the world. My fellow futurists and I, Joel Comm and Stan Phelps, two globally renowned marketing influencers, were blown away by the many issues and trends emerging around building the best-in-class marketing stacks of the future.