Who is responsible for attracting top talent to your organization? Who creates your marketing campaigns and strategies for sales? Who interacts with customers on a daily basis? Your employees do. Employees are the lifeblood of business and yet we tend to forget what it would be like without them. We forget that even though we have technology for every task, nothing can replace the human touch and spirit. And for this reason, people drive the digital transformation.

Digital transformation is not about technology—it’s about change. And it is not a matter of if, but a question of when and how. The role of the chief executive is fundamental to transformation and the rewards are high. The 23% of firms that have successfully digitally transformed in our MIT Center for Information Research survey of 413 companies globally, achieved 16 percentage points higher margin than the industry average.