Change comes from the top, and empowering your team to solve problems using technology is crucial. Discover the essential behaviors for the C-suite to authentically exert positive change, especially when transforming a company's mindset toward digital.

The tools available today are highly effective, and the variety of technologies and capabilities keep growing, but email marketing is still the king of ROI in the marketing kingdom. In my opinion IBM Watson Campaign Automation is the leading email automation tool available to marketers today.