Leading Toy Maker LEGO Systems Among First Brands to Activate New Ad Platform IBM's Watson system is fueling the new AI-powered interactive advertising from Lego Systems Inc. Lego Systems Inc. is turning to technology from IBM to help shoppers put the pieces together for their holiday buying needs this year.

Shutterstock, a leading, creative platform with over 200 million royalty-free images, video clips and music tracks, has announced a new strategic partnership with IBM. Soon, users of IBM Watson Content Hub will have access to the vast library of Shutterstock assets as well as their easy and efficient creative design application, Shutterstock Editor.

The Forbes Insights retail industry brief “Data-Driven Retail: Extracting Value from Customer Data” provides a three-point roadmap on how to make the most of your data and analytics to guide customer marketing initiatives.