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How to reach today’s impatient shoppers—whether they’re shopping online, by voice, or in store

Thanks to mobile, people are finding it easier than ever to discover and buy what they need, when they need it. And they’re often researching a range of retailers, simply because they can. Whether they’re looking for high-consideration items or everyday essentials, people are more curious than ever—spending more time researching products  they want to buy. In fact, when shoppers define a purchase as something they put a lot of consideration into, they spend on average 13 days researching.

Digital Transformation in Five Minutes: What, Why and How

Apr 24 2018

By Juha Holkkola

Digital Transformation (DX) is picking up speed. According to a recent announcement by IDC, the market is expected to grow at a Compounded Annual Growth Rate (CAGR) of 17.9% to reach a whopping 321 billion dollars by 2021. In 2018 alone, IDC expects that 326 billion will be spent on transforming how people and things communicate.