Four Ways The Right Leadership Drives Digital Transformation

Sure, technology will change. But your company’s values and vision should never waver. As a leader, you should bring order to the chaos of digital transformation by providing a clear and solid foundation of values that everyone in the company—including yourself —uphold. As long as the technology fits into those values—and you can communicate their purpose accordingly—you’ll be a long way toward driving digital transformation success. 

Six Steps To Achieve Digital Marketing Excellence

These six capabilities will help you prioritize and determine the right plan for you to move to a more advanced level. Don't think about going from 0 to 10 -- it is about moving at the correct pace and always having your customer at the core of everything. Achieving digital marketing excellence doesn't mean being a more profitable company necessarily, it means being a better company.

Six Traits All Great Digital Marketing Leaders Possess

Marketing is an extremely broad field that contains specialists and generalists. Generalists often lean toward strategy and specialists lean toward the execution of marketing tactics. However, this does not guarantee that a generalist is a good strategist, nor does a specialist automatically excel at execution. Then we have digital marketing -- a highly complex and evolving field that requires many hats to be worn for leadership positions.

Where the tech jobs are -- and will be in the future

Jun 12 2018

By Bob Violino

Digital transformation is increasing demand for skills in key technology areas including cyber security, cloud services, data analytics, the Internet of Things (IoT), and converged infrastructure, according to a report to be released today by research firm International Data Corp (IDC) with sponsorship from networking technology company Cisco.

How Do Machines Learn? The Art of Teaching Machines

May 23 2018

By Ai Department

When we are teaching children to recognize objects, we use repetition. To teach what a car is, we may show children multiple images of different cars, make car noises, and repeat the word “car” over and over. Through observing the common patterns and details we teach, children learn to associate a label — “car” — with the object. Now, artificial intelligence is helping machines to learn in much the same way as humans do.

Planning for Digital Transformation

Many global companies have started to realize their business will be mostly digital within the coming years, but still many are really not interested in dealing with Digital Transformation or just do not know where to start. They don’t realize that embracing digital transformation is a superior option then avoiding it. They simply want to bury their heads in the sand until this ‘Digital Thing’ ends. Where others are struggling to build on and/or execute a proper Digital Transformation strategy, and of the ones that do, 87% of them will fail to execute on that strategy. Why?

How Nestlé Waters reclaimed the customer relationship

Consumers now research even the smallest daily decisions. It's not a surprise to us that some of our customers research a bottle of water as deeply as they research an expensive bottle of wine. They also demand more personalized experiences and are less responsive to mass marketing. So now the CMO's responsibility is to ensure that each consumer has a more relevant experience, one that is helpful rather than interruptive, aiming to be more of a companion in consumers’ lives.