Here at KPI Digital, we are so proud to be a gold IBM business partner, offering the top Planning and Analytics solution today. IBM scored 94.3% for overall performance, outperforming all competitors and ranking first place. IBM demonstrated notably high performance in Product Experience, scoring 94.1%, and was designated as a Value Index Leader in Capability and Usability. They also scored 94.8% in Customer Experience and were a Value Index Leader in TCO/ROI.
Data-driven marketing is a marketing strategy that uses data — acquired through consumer interactions and third parties — to gain a better view into consumers’ motivations, preferences, and behaviors. Marketers then use these insights to create personalized messaging and experiences that deliver the highest possible ROI.
Ventana offers in-depth evaluations using a carefully crafted best practices-based methodology.
“We are so excited with the outcome of this report,” exclaims Benny Cohen, President of KPI Digital. “Many clients using Planning Analytics in retail, insurance, manufacturing and distribution industries have benefited tremendously from this solution. It provides one version of the truth and enables ‘what if scenarios’ that improve decision making.” For more information, please contact Lori Cohen, Vice President Marketing, KPI Digital.
Click here to read Ventana’s report in full.