Social Media

Performance Analytics and Insights enhances the HOLISTIC view of the customer. We guide you through the traffic of social networks and automatically create data visualizations for exceptionally insightful discoveries. It's not just listening but listening in context to enhance the insights we have on individual behavior.

Best Practice

Did you know that best practice for Twitter is to respond within one hour?

“53% of users who tweet at a brand expect a response within the hour. The percentage increases to 72% for a complaint.”

Proactive Strategy

Not having an active social media strategy is kind of like pulling out a flip phone at a business meeting and then not understanding why your boss keeps giving Bob all the new accounts.

Social Media Strategy Attribution

Have you been looking for the best way to measure the effectiveness of each of your social media channels? Do you want to learn how you can pick an effective social media attribution model for your business?

Social Sentiment Analysis aka “opinion mining” allows you to analyze the feelings (i.e. attitudes, emotions and opinions) behind the words using natural language.

“We were able to actually help on customer improve their forecast by 19% with a four-week lead-time based on uptake in consumer sentiment.”

Dan Eng, Director of IT, Jabil Circuit

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