It's an approach that enables companies to get a complete view of customers by aggregating data from the various touch points. It helps your business grow
It isn't just a suggestion - it's a necessity.
80% of business relevant information originates in unstructured form, primarily text.
70% of buying experiences are based on how the customer feels they are being treated.
A 2% increase in customer retention has the same effect as decreasing costs by 10%
The future of CLV is rapidly changing to include multiple factors such as social media, purchase frequency and influencers.
Based on clearer CLV segments brands may want to rethink their strategy and how they are interacting with customers.
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Personalized emails deliver six times higher transaction rates, but 70% of brands fail to use them.