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Digital Transformation Solution Offerings

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Digital Transformation value add

2017 2018
Vision & Strategy
Digital Marketing Strategy Omni-Channel, Digital strategy, tied to business objectives.
Yes Yes
Marketing & Analytics
Digital Marketing
  • SEM
  • SEO
  • Affiliate
  • Attribution
  • Strategy
No Yes
Customer 360 – Customer Intelligence PlatformUsing customer data from all touchpoints to drive actionable insights around customers including up-sell, cross-sell and propensity to buy.
No Yes
Digital & Customer Behavior Analytics Includes tracking traffic by individual, struggle analytics & customer journey.
No Yes
Advanced Analytics Enabling you to find deeper insights and drive real-time actions so you can understand what happened, what will happen and what should happen.
Yes Yes
Artificial Intelligence Using machines to act and react like humans using abundant information to drive advanced business solutions.
Yes Yes
Machine Learning Creating algorithms that use your data to learn/understand behavior and intention to predict future actions.
Yes Yes
Product Recommendation Using Advanced Analytics, AI & Machine Learning to increase AOV and units per transaction.
Yes Yes
Content Management Implementing software, managing content & strategy.
No Yes
Email Management Implementing software, strategy, best practice & automation programs.
No Yes
Campaign Management Implementing software, strategy, best practice & automation programs.
Yes Yes
Implementing IBM Watson Customer Engagement Designing roadmaps, creating strategies & unique journeys and onboarding your organization to help you run Watson Marketing, Ecommerce and Supply chain solutions.
Yes Yes
Commerce
Ecommerce PlatformImplementing platforms, UX, UI, content & strategy.
No Yes
Mobile Apps, UX, UI, content & strategy.
No Yes
Supply Chain
Order Management Execute and coordinate order orchestration processes across your extended supply chain network .
Yes Yes
Inventory & Supply Chain Linking inventory and supply chain to an omni-channel growth strategy. Improving forecasting, optimizing demand and supply planning.
Yes Yes
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