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Better Customer Digital Experiences AND a 661% ROI

Sep 25 2018

Brian Chaput

Ever wish you could go back to a simpler time? People who had businesses back before the internet were interested in providing a great customer experience, but it was all pretty straightforward. The customer had only a few touch points with the business — face to face, phone or mail – and the successful businesses put their best foot forward to create a great impression.

Customer, Interrupted: Second-Guessing Digital Marketing’s Most Effective Tactic

Jul 30 2018

Sean Schroeder

Most sensible marketers — and everyone but the worst of the worst — left pop-up windows behind ages ago. While that move was welcome news to, well, everybody, similarly intrusive tactics still exist in modern marketing playbooks. While interruptive tactics can be effective, marketers must first weigh short-term benefits with long-term costs. Full-screen overlays, modal windows, and interstitials, for example, could do more harm than good.

Why loyalty-card programs should just die

Three ways to build customer trust without stamp cards
How many loyalty cards do you have in your wallet? Between coffee-shop stamps and gas station points and consumer rewards, it’s likely there’s quite a few (in fact, the average American is a member of 29 loyalty programs — even though they’ll only use half of them this year).

The future of B2B sales is digital. Already half of B2B buyers are millennials, whose preference for digital interactions is quickly reshaping the customer journey and how buyers communicate with suppliers. In fact, companies with the most sophisticated digital B2B sales organizations are already enjoying significantly higher profits than companies with less developed digital capabilities. And they plan to invest twice as much as others over the next five years—which puts them in a position to widen their advantage.

The 7 Habits of Top-Performing CMOs

Can you see into the future? If you’re a marketing visionary with innovative ideas about how to drive business growth and customer-centricity, the answer is yes. You don’t want to just navigate the competition, you want to completely topple it. While the tech landscape continues to shift and evolve, your posture is “bring it.” Great attitude, but you need action to succeed today.

Why is one of the world’s biggest advertisers is centralizing its social media marketing?

Why is one of the world’s biggest advertisers, Coca-Cola, centralizing its social media marketing? It’s less a shift in the traditional agency model and more a course correction to how things should function as brands reach social media maturity.

The Power of B2B Personalization

Personalization is no longer optional in the B2B world, with Gartner predicting that by 2018, B2B companies with e-commerce personalization will outsell by 30 percent competitors that are not providing a personalized experience. When creating your B2B personalization strategy, be sure to include the following: