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How To Build A Digital-Native Brand

Oct 12 2018

Antonio Altamirano

Change comes from the top, and empowering your team to solve problems using technology is crucial. Discover the essential behaviors for the C-suite to authentically exert positive change, especially when transforming a company's mindset toward digital.

3 Reasons People Are Critical For Digital Transformation Success

Aug 21 2018

Daniel Newman

Who is responsible for attracting top talent to your organization? Who creates your marketing campaigns and strategies for sales? Who interacts with customers on a daily basis? Your employees do. Employees are the lifeblood of business and yet we tend to forget what it would be like without them. We forget that even though we have technology for every task, nothing can replace the human touch and spirit. And for this reason, people drive the digital transformation.

Digital Transformation Is Not About Technology—It’s About Change

Digital transformation is not about technology—it’s about change. And it is not a matter of if, but a question of when and how. The role of the chief executive is fundamental to transformation and the rewards are high. The 23% of firms that have successfully digitally transformed in our MIT Center for Information Research survey of 413 companies globally, achieved 16 percentage points higher margin than the industry average.

Customer, Interrupted: Second-Guessing Digital Marketing’s Most Effective Tactic

Jul 30 2018

Sean Schroeder

Most sensible marketers — and everyone but the worst of the worst — left pop-up windows behind ages ago. While that move was welcome news to, well, everybody, similarly intrusive tactics still exist in modern marketing playbooks. While interruptive tactics can be effective, marketers must first weigh short-term benefits with long-term costs. Full-screen overlays, modal windows, and interstitials, for example, could do more harm than good.

Digital Transformation in Five Minutes: What, Why and How

Apr 24 2018

By Juha Holkkola

Digital Transformation (DX) is picking up speed. According to a recent announcement by IDC, the market is expected to grow at a Compounded Annual Growth Rate (CAGR) of 17.9% to reach a whopping 321 billion dollars by 2021. In 2018 alone, IDC expects that 326 billion will be spent on transforming how people and things communicate.

What Traditional Businesses Need To Know When Beginning A Digital Transformation

Apr 03 2018

By Peter Horst

Digital transformation has been a top concern of CMOs, CEOs and boards across industries. The digital imperative came earlier to some sectors, such as media and financial services, while others have not yet been driven to re-invent their businesses around bits and bytes. For a company that’s still at the starting block, and with little experience in the realm of developing digital products and services, the prospect of transformation can be daunting.

Flying Cars Are No Joke For Uber

Flying cars will be zipping across U.S. skies within the coming decade -- at least that’s what Uber Technologies Inc.’s Chief Executive Officer Dara Khosrowshahi predicts. “There will be people flying around Dallas, Texas,” Khosrowshahi said at the DLD tech conference in Munich, his first public appearance in Europe since taking over the top job at Uber last year. “I think it’s going to happen within the next ten years.”