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Best Practices for Email Automation

Oct 10 2018

Lewise Hiltz

The tools available today are highly effective, and the variety of technologies and capabilities keep growing, but email marketing is still the king of ROI in the marketing kingdom. In my opinion IBM Watson Campaign Automation is the leading email automation tool available to marketers today.

Amazon: Using Big Data to understand customers

Dec 07 2017

By Bernard Marr

Amazon has thrived by adopting an “everything under one roof” model. However, when faced with such a huge range of options, customers can often feel overwhelmed. They effectively become data-rich, with tons of options, but insight-poor, with little idea about what would be the best purchasing decision for them.