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Why Retailers Should Retire Holiday Shopping Season

Nov 21 2017

By Denise Lee Yohn

The retail industry has been disrupted in practically every way imaginable. It’s about time that retailers also rethink their approach to the holiday shopping season. It no longer makes sense to rely on disproportionate revenue from the holiday season to make up for softness in sales during the rest of the year.

Many Strategies Fail Because They’re Not Actually Strategies

Nov 14 2017

By Freek Vermeulen

Many strategy execution processes fail because the firm does not have something worth executing.The strategy consultants come in, do their work, and document the new strategy in a PowerPoint presentation and a weighty report. Town hall meetings are organized, employees are told to change their behavior, balanced scorecards are reformulated, and budgets are set aside to support initiatives that fit the new strategy. And then nothing happens.

Why every business needs a data and analytics strategy

Oct 16 2017

By Bernard Marr

As the world becomes smarter and smarter, data becomes the key to competitive advantage, meaning a company’s ability to compete will increasingly be driven by how well it can leverage data, apply analytics and implement new technologies. In fact, according to the International Institute for Analytics, by 2020, businesses using data will see $430 billion in productivity benefits over competitors who are not using data.

Why is one of the world’s biggest advertisers is centralizing its social media marketing?

Why is one of the world’s biggest advertisers, Coca-Cola, centralizing its social media marketing? It’s less a shift in the traditional agency model and more a course correction to how things should function as brands reach social media maturity.

Creativity + Technology = The Future of Marketing

Last week, on behalf of IBM as a member of their Futurist team, I attended MarTech, a conference dedicated to examining how technology will continue to impact the marketing function at organizations around the world. My fellow futurists and I, Joel Comm and Stan Phelps, two globally renowned marketing influencers, were blown away by the many issues and trends emerging around building the best-in-class marketing stacks of the future.

How cloud and analytics are helping drive digital transformation

Jun 30 2016

KPITeam
Many organizations today have digital transformation at the center of their corporate strategy. At the heart of this transformation is the ability to develop actionable insights. The key is to gain...

Balanced Scorecard Secrets that Book-Smart Professionals Do Not Talk About

Oct 01 2013

Lori
The Balanced Scorecard (BSC) is a new buzz-word that stands for the performance management magic pill. Many books on management praise this business concept and report an impressive adoption...