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What Traditional Businesses Need To Know When Beginning A Digital Transformation

Apr 03 2018

By Peter Horst

Digital transformation has been a top concern of CMOs, CEOs and boards across industries. The digital imperative came earlier to some sectors, such as media and financial services, while others have not yet been driven to re-invent their businesses around bits and bytes. For a company that’s still at the starting block, and with little experience in the realm of developing digital products and services, the prospect of transformation can be daunting.

Digital transformation: why it matters and how it can be achieved?

Jan 16 2018

Nick ismail

The public sector has been particularly slow with regards to digital transformation. How can the public sector, and every other organisation, fully embrace digital change? By embracing the right digital tools for your unique organisation and listening to each and every employee that uses them you will be setting yourself up for digital success. The philosophers in business and life will know that the only constant in life is change.

2018 Marketing Predictions From The C-Suite

Dec 31 2017

By KimWhitler

Toward the end of every year, I ask CEOs, CMOs, authors, executive recruiters and other experts from a variety of industries and backgrounds to weigh in on what will be hot for marketers in the upcoming year. From cybersecurity to AI to social media to impact in the boardroom, this year’s predictions do not disappoint. And to understand trends and predictions from around the globe, take a look at these 18 hot trends from leaders in China--from Tencent to McDonald's to Visa to WPP to Publicis to Google.

Why Retailers Should Retire Holiday Shopping Season

Nov 21 2017

By Denise Lee Yohn

The retail industry has been disrupted in practically every way imaginable. It’s about time that retailers also rethink their approach to the holiday shopping season. It no longer makes sense to rely on disproportionate revenue from the holiday season to make up for softness in sales during the rest of the year.

What Disney Teaches Us About Artificial Intelligence


In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Looking across various industries, here are three best practices for brands looking to deliver effective omnichannel experiences.

How Online Retention Programs Are Helping Brick and Mortar Stores Survive

Oct 10 2017

Beth Foster

We’ve all heard the rumours: brick and mortar stores are unnecessary in a digital world, retail giants are destined for bankruptcy, and the end of physical retail is upon us. While it’s unlikely that clicks will mean the end of bricks, mobile access and the rise of ecommerce has dramatically changed the retail landscape over the last few years. Customers are now demanding the convenience and accessibility of digital stores, and competition for consumer dollars is more fierce than ever before. 

Why loyalty-card programs should just die

Three ways to build customer trust without stamp cards
How many loyalty cards do you have in your wallet? Between coffee-shop stamps and gas station points and consumer rewards, it’s likely there’s quite a few (in fact, the average American is a member of 29 loyalty programs — even though they’ll only use half of them this year).