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Best Practices for Email Automation

Oct 10 2018

Lewise Hiltz

The tools available today are highly effective, and the variety of technologies and capabilities keep growing, but email marketing is still the king of ROI in the marketing kingdom. In my opinion IBM Watson Campaign Automation is the leading email automation tool available to marketers today.

Digital Transformation in Five Minutes: What, Why and How

Apr 24 2018

By Juha Holkkola

Digital Transformation (DX) is picking up speed. According to a recent announcement by IDC, the market is expected to grow at a Compounded Annual Growth Rate (CAGR) of 17.9% to reach a whopping 321 billion dollars by 2021. In 2018 alone, IDC expects that 326 billion will be spent on transforming how people and things communicate.

What Traditional Businesses Need To Know When Beginning A Digital Transformation

Apr 03 2018

By Peter Horst

Digital transformation has been a top concern of CMOs, CEOs and boards across industries. The digital imperative came earlier to some sectors, such as media and financial services, while others have not yet been driven to re-invent their businesses around bits and bytes. For a company that’s still at the starting block, and with little experience in the realm of developing digital products and services, the prospect of transformation can be daunting.

Sears Canada's departure has also boosted Simons

Mar 26 2019

Hollie Shaw

'Great time to be expanding': Old-school retailer Simons keeps faith in beautiful stores in Age of Amazon. Sears Canada's departure has also boosted Simons. Peter Simons, CEO of the 178-year old family run company, at best sounds cautiously optimistic about the industry's future.Clement Allard for National Post. We are private and we have the luxury and the DNA to work longer term. We are old-school merchants. 


Eight Ways AI Will Be Used In Marketing In 2018

Feb 27 2018

Sandra Peterson

In 2018, AI (Artificial Intelligence) will be at the forefront of major developments in marketing. As this emerging technology becomes more available to marketing professionals, here are a few capabilities adopters can expect over the months to come. AI has hit some rough patches in its early days. Some even consider it creepy. But for this consumer, B2B buyer, and marketer, AI will be a big win in 2018 — no matter what side of the campaign I’m on.


Digital transformation: why it matters and how it can be achieved?

Jan 16 2018

Nick ismail

The public sector has been particularly slow with regards to digital transformation. How can the public sector, and every other organisation, fully embrace digital change? By embracing the right digital tools for your unique organisation and listening to each and every employee that uses them you will be setting yourself up for digital success. The philosophers in business and life will know that the only constant in life is change.