SOLUTIONS POWERED BY AI

Eight Ways AI Will Be Used In Marketing In 2018

Feb 27 2018

Sandra Peterson

In 2018, AI (Artificial Intelligence) will be at the forefront of major developments in marketing. As this emerging technology becomes more available to marketing professionals, here are a few capabilities adopters can expect over the months to come. AI has hit some rough patches in its early days. Some even consider it creepy. But for this consumer, B2B buyer, and marketer, AI will be a big win in 2018 — no matter what side of the campaign I’m on.


The Key Definitions Of Artificial Intelligence (AI) That Explain Its Importance.

Feb 13 2018

Bernard Marr

Discussions of artificial intelligence (AI) have created a certain amount of unease by those who fear it will quickly evolve from being a benefit to human society to taking over. Even Stephen Hawking and Elon Musk have warned of AI’s threats. However, we’re not all operating from the same definition of the term and while the foundation is generally the same, the focus of artificial intelligence shifts depending on the entity that provides the definition. Let’s look at 6 definitions of artificial intelligence and see how some of the industry’s leaders are focusing their AI research efforts.

Inside Amazon Go, a Store of the Future

Jan 23 2018

By Nick Wingfield

The technology inside Amazon’s new convenience store, opening Monday in downtown Seattle, enables a shopping experience like no other — including no checkout lines. The first clue that there’s something unusual about Amazon’s store of the future hits you right at the front door. It feels as if you are entering a subway station. A row of gates guard the entrance to the store, known as Amazon Go, allowing in only people with the store’s smartphone app.

Four Things About Artificial Intelligence That Marketers Need to Keep In Mind In 2018

Farewell 2017, a year in which marketing technology really took off and where both consumers and marketers alike started to experience the potential of artificial intelligence in our daily personal and professional lives. Thanks to our new voice-operated companions Alexa and Siri, and advanced analytics tools based on machine learning becoming increasingly accessible, we all caught a glimpse of the exciting future driven by AI.

2018 Marketing Predictions From The C-Suite

Dec 31 2017

By KimWhitler

Toward the end of every year, I ask CEOs, CMOs, authors, executive recruiters and other experts from a variety of industries and backgrounds to weigh in on what will be hot for marketers in the upcoming year. From cybersecurity to AI to social media to impact in the boardroom, this year’s predictions do not disappoint. And to understand trends and predictions from around the globe, take a look at these 18 hot trends from leaders in China--from Tencent to McDonald's to Visa to WPP to Publicis to Google.

IBM's Watson to help with tax returns

"A.I. is becoming part of the mix, part of the infrastructure in consumer and business applications," said David Schubmehl, an IDC analyst.

IBM is also banking on Watson as an engine of its corporate transformation. The company needs its new businesses like Watson, data analysis and cloud computing to more than make up for the erosion in its traditional hardware and software products.