In 2018, AI (Artificial Intelligence) will be at the forefront of major developments in marketing. As this emerging technology becomes more available to marketing professionals, here are a few capabilities adopters can expect over the months to come. AI has hit some rough patches in its early days. Some even consider it creepy. But for this consumer, B2B buyer, and marketer, AI will be a big win in 2018 — no matter what side of the campaign I’m on.
Discussions of artificial intelligence (AI) have created a certain amount of unease by those who fear it will quickly evolve from being a benefit to human society to taking over. Even Stephen Hawking and Elon Musk have warned of AI’s threats. However, we’re not all operating from the same definition of the term and while the foundation is generally the same, the focus of artificial intelligence shifts depending on the entity that provides the definition. Let’s look at 6 definitions of artificial intelligence and see how some of the industry’s leaders are focusing their AI research efforts.
The technology inside Amazon’s new convenience store, opening Monday in downtown Seattle, enables a shopping experience like no other — including no checkout lines. The first clue that there’s something unusual about Amazon’s store of the future hits you right at the front door. It feels as if you are entering a subway station. A row of gates guard the entrance to the store, known as Amazon Go, allowing in only people with the store’s smartphone app.
Farewell 2017, a year in which marketing technology really took
off and where both consumers and marketers alike started to experience the
potential of artificial intelligence in our daily personal and professional
lives. Thanks to our new voice-operated companions Alexa and Siri, and advanced
analytics tools based on machine learning becoming increasingly accessible, we
all caught a glimpse of the exciting future driven by AI.
Toward the end of every year, I ask CEOs, CMOs, authors, executive recruiters and other experts from a variety of industries and backgrounds to weigh in on what will be hot for marketers in the upcoming year. From cybersecurity to AI to social media to impact in the boardroom, this year’s predictions do not disappoint. And tounderstand trends and predictions from around the globe, take a look at these18 hot trendsfrom leaders in China--from Tencent to McDonald's to Visa to WPP to Publicis to Google.
"A.I. is becoming part of the mix, part of the infrastructure in consumer and business applications," said David Schubmehl, an IDC analyst.
IBM is also banking on Watson as an engine of its corporate transformation. The company needs its new businesses like Watson, data analysis and cloud computing to more than make up for the erosion in its traditional hardware and software products.