SOLUTIONS POWERED BY AI

Eight Ways AI Will Be Used In Marketing In 2018

Feb 27 2018

Sandra Peterson

In 2018, AI (Artificial Intelligence) will be at the forefront of major developments in marketing. As this emerging technology becomes more available to marketing professionals, here are a few capabilities adopters can expect over the months to come. AI has hit some rough patches in its early days. Some even consider it creepy. But for this consumer, B2B buyer, and marketer, AI will be a big win in 2018 — no matter what side of the campaign I’m on.


Four Things About Artificial Intelligence That Marketers Need to Keep In Mind In 2018

Farewell 2017, a year in which marketing technology really took off and where both consumers and marketers alike started to experience the potential of artificial intelligence in our daily personal and professional lives. Thanks to our new voice-operated companions Alexa and Siri, and advanced analytics tools based on machine learning becoming increasingly accessible, we all caught a glimpse of the exciting future driven by AI.

Collaboration made with social. Made with IBM for Princess Cruises

Apr 22 2014

Lori
Social Technology made by IBM, and deliverable by KPI, have benefited Princess Cruises and many other companies by making collaboration easier. On average, Princess Cruises has 1.7 million...