In 2018, AI (Artificial Intelligence) will be at the forefront of major developments in marketing. As this emerging technology becomes more available to marketing professionals, here are a few capabilities adopters can expect over the months to come. AI has hit some rough patches in its early days. Some even consider it creepy. But for this consumer, B2B buyer, and marketer, AI will be a big win in 2018 — no matter what side of the campaign I’m on.