SOLUTIONS POWERED BY AI

What Traditional Businesses Need To Know When Beginning A Digital Transformation

Apr 03 2018

By Peter Horst

Digital transformation has been a top concern of CMOs, CEOs and boards across industries. The digital imperative came earlier to some sectors, such as media and financial services, while others have not yet been driven to re-invent their businesses around bits and bytes. For a company that’s still at the starting block, and with little experience in the realm of developing digital products and services, the prospect of transformation can be daunting.

2018 Marketing Predictions From The C-Suite

Dec 31 2017

By KimWhitler

Toward the end of every year, I ask CEOs, CMOs, authors, executive recruiters and other experts from a variety of industries and backgrounds to weigh in on what will be hot for marketers in the upcoming year. From cybersecurity to AI to social media to impact in the boardroom, this year’s predictions do not disappoint. And to understand trends and predictions from around the globe, take a look at these 18 hot trends from leaders in China--from Tencent to McDonald's to Visa to WPP to Publicis to Google.

Why Retailers Should Retire Holiday Shopping Season

Nov 21 2017

By Denise Lee Yohn

The retail industry has been disrupted in practically every way imaginable. It’s about time that retailers also rethink their approach to the holiday shopping season. It no longer makes sense to rely on disproportionate revenue from the holiday season to make up for softness in sales during the rest of the year.

What Disney Teaches Us About Artificial Intelligence


In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Looking across various industries, here are three best practices for brands looking to deliver effective omnichannel experiences.

How Online Retention Programs Are Helping Brick and Mortar Stores Survive

Oct 10 2017

Beth Foster

We’ve all heard the rumours: brick and mortar stores are unnecessary in a digital world, retail giants are destined for bankruptcy, and the end of physical retail is upon us. While it’s unlikely that clicks will mean the end of bricks, mobile access and the rise of ecommerce has dramatically changed the retail landscape over the last few years. Customers are now demanding the convenience and accessibility of digital stores, and competition for consumer dollars is more fierce than ever before. 

Knowledge Providers Inc. is now KPI Digital!

Sep 06 2017

Lori Cohen

To me, one of the most fascinating parts of my job is seeing KPI grow and evolve. According to Forbes, “Data is growing faster than ever before and by the year 2020, about 1.7 megabytes of new information will be created every second for every human being on the planet.” With this in mind, I continuously ask myself, how is KPI going to leverage all this data for our customers and rise above the digital noise?

Why is one of the world’s biggest advertisers is centralizing its social media marketing?

Why is one of the world’s biggest advertisers, Coca-Cola, centralizing its social media marketing? It’s less a shift in the traditional agency model and more a course correction to how things should function as brands reach social media maturity.

Artificial Intelligence – Will It Replace Marketers?

A lot of people have built great careers around digital marketing – either as entrepreneurs with their own consulting enterprises or as career employees with companies. They have their degrees and their expertise, and have been successful in developing digital marketing campaigns and strategies.

Creativity + Technology = The Future of Marketing

Last week, on behalf of IBM as a member of their Futurist team, I attended MarTech, a conference dedicated to examining how technology will continue to impact the marketing function at organizations around the world. My fellow futurists and I, Joel Comm and Stan Phelps, two globally renowned marketing influencers, were blown away by the many issues and trends emerging around building the best-in-class marketing stacks of the future.

Transform Your Digital Marketing - Live (And Free) In Montreal This Wednesday

This blog is courtesy of Mitch Joel. It has been taken from  http://www.twistimage.com/blog/ 

I will be speaking live in Montreal
 this coming Wednesday... and it's free.

I am often asked when I will be speaking live in Montreal. Candidly, it does not happen often. And, when it does, it's usually a private corporate event that is not open to the public. So, if you're interested in seeing my latest keynote presentation (and what I've been thinking about when it comes to disruption, marketing innovation and the future of business), you are more than welcome to join me on Wednesday, April 12th, 2017 at the Montreal Museum of Fine Arts (1379 Sherbrooke Ouest, Montreal, Quebec). There is one catch: You must register.