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How To Build A Digital-Native Brand

Oct 12 2018

Antonio Altamirano

Change comes from the top, and empowering your team to solve problems using technology is crucial. Discover the essential behaviors for the C-suite to authentically exert positive change, especially when transforming a company's mindset toward digital.

Customer, Interrupted: Second-Guessing Digital Marketing’s Most Effective Tactic

Jul 30 2018

Sean Schroeder

Most sensible marketers — and everyone but the worst of the worst — left pop-up windows behind ages ago. While that move was welcome news to, well, everybody, similarly intrusive tactics still exist in modern marketing playbooks. While interruptive tactics can be effective, marketers must first weigh short-term benefits with long-term costs. Full-screen overlays, modal windows, and interstitials, for example, could do more harm than good.