SOLUTIONS POWERED BY AI

How Do Machines Learn? The Art of Teaching Machines

May 23 2018

By Ai Department

When we are teaching children to recognize objects, we use repetition. To teach what a car is, we may show children multiple images of different cars, make car noises, and repeat the word “car” over and over. Through observing the common patterns and details we teach, children learn to associate a label — “car” — with the object. Now, artificial intelligence is helping machines to learn in much the same way as humans do.

Planning for Digital Transformation

Many global companies have started to realize their business will be mostly digital within the coming years, but still many are really not interested in dealing with Digital Transformation or just do not know where to start. They don’t realize that embracing digital transformation is a superior option then avoiding it. They simply want to bury their heads in the sand until this ‘Digital Thing’ ends. Where others are struggling to build on and/or execute a proper Digital Transformation strategy, and of the ones that do, 87% of them will fail to execute on that strategy. Why?

How Nestlé Waters reclaimed the customer relationship

Consumers now research even the smallest daily decisions. It's not a surprise to us that some of our customers research a bottle of water as deeply as they research an expensive bottle of wine. They also demand more personalized experiences and are less responsive to mass marketing. So now the CMO's responsibility is to ensure that each consumer has a more relevant experience, one that is helpful rather than interruptive, aiming to be more of a companion in consumers’ lives.

How to reach today’s impatient shoppers—whether they’re shopping online, by voice, or in store

Thanks to mobile, people are finding it easier than ever to discover and buy what they need, when they need it. And they’re often researching a range of retailers, simply because they can. Whether they’re looking for high-consideration items or everyday essentials, people are more curious than ever—spending more time researching products  they want to buy. In fact, when shoppers define a purchase as something they put a lot of consideration into, they spend on average 13 days researching.

Digital Transformation in Five Minutes: What, Why and How

Apr 24 2018

By Juha Holkkola

Digital Transformation (DX) is picking up speed. According to a recent announcement by IDC, the market is expected to grow at a Compounded Annual Growth Rate (CAGR) of 17.9% to reach a whopping 321 billion dollars by 2021. In 2018 alone, IDC expects that 326 billion will be spent on transforming how people and things communicate.