Manager, Marketing & Communications / Practice Leader, Customer Engagement
Responsibilities at KPI
Lori joined KPI Digital with a mandate to strengthen the KPI Digital brand, develop corporate marketing campaigns, build a social media presence and communication strategies to help KPI Digital clients derive value from the wealth of information, services and solutions available to them.
Lori also runs the KPI Digital Enterprise Marketing Management practice focusing on:
- Cross channel and marketing campaign performance optimization
- Digital Marketing Optimization
- Digital customer experience management and customer behavior analysis solutions
- Email marketing and lead management solutions
Current Position and Responsibilities
With 25 years of experience and expertise in customer profiling, campaign management and advanced analytics, Lori advises clients in realizing significant ROI by helping them segment their clients, profile them and target specific campaigns via inbound marketing analytics, all leading to up-sale and cross-sale activities.
Lori has created integrated marketing campaigns and provided social media strategies for many large corporations such as Buffalo Jeans, Armani Exchange, Escada, FAO Schwarz, The Forzani Group and many others.