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IBM Watson Marketing Insights

Cloud-based solution that surfaces critical customer insights and recommends target audiences to help marketers drive more effective customer interactions.

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  • Get customer analytics

    Rich, pre-packaged customer analytics provide insights that focus on what marketers care about most like uncovering drivers of churn, customer lifetime value and customer behavior.

  • Prioritize actions

    Dynamic, predictive and cognitive models surface the most impactful actions to take,     right now.

  • Extract insights with ease

    Self-learning models and a visual and interactive user interface allow marketers to swiftly extract insights from multiple data sources, with no technical background required.

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  • Key Features

    • Pre-packaged customer analytics and insights
    • Intuitive visual interface
    • Recommended targeted audiences
    • Exportable target audience lists
    • Cloud agility
    Learn More
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  • Success Stories

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