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IBM Watson Analytics for Social Media

Social media analytics technology that helps you achieve a holistic view of consumers, your market and competitors—all from millions of online sources.

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  • Understand social behavior

    Use visualizations of social data to measure consumer sentiment and evaluate trends, gauge the reactions to a product or event, determine the effectiveness of marketing campaigns and more.

  • Get more accurate insights

    Extract multiple snippets of conversation from a single social post for a true picture of social sentiment.

  • Enrich your discoveries

    Compare social media analytics results with other data sources for new insights derived from different views of information.

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  • Key Features

    • Topics and suggestions, & Expand analytics horizons
    • Themes and metrics & Automatic deliverables
    • One-click analysis & Understand sentiment in detail
    • Interact with social analytics & Follow suggestions to insights
    Learn More
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