Solutions for Digital Marketing
Our digital marketing solutions allow you to identify clear profit opportunities by pooling customers into meaningful micro-segments that are cost-effective to target, acquire, and retain. Pinpoint the profitability potential of these micro-segments so that you can prioritize and plan. Allocate marketing spend based on meaningful metrics. Create accurate forecasts, precise targets, and predictable timelines.
Sounds like nirvana? There's more. Our solutions let you deliver true omni-channel integration that supports seamless interaction, giving your customers a highly personalized experience that ensures they never feel like a stranger, regardless of how they interact with your organization.
Our solutions help you develop a comprehensive, trusted, and unified view of customers and prospects, building on today's new opportunities, for instance in social marketing, to analyze sentiment and loyalty, identify circles-of-influence, and exploit the ubiquity of mobile interaction.
Our campaign management solutions empower you to quickly and cost-effectively design, execute, and measure customer-driven communication strategies across all of your channels, online and offline.
- Develop effective and targeted cross-channel, multi-wave marketing campaigns to make easy use of digital behaviour data to improve campaign targeting and relevance.
- Identify the right prospect and engage them with relevant content and offers.
Our customer experience solution for Web and mobile applications helps you understand and improve the overall customer experience by analyzing behavioural issues from large and complex data sets online and on mobile devices.
- Get numerous ready-to-use reports and dashboards, as well as customizable reports and dashboards for more specific analytic needs.
- Profile and segment customers based on traditional demographics enhanced by both behavioural characteristics and relationship characteristics to build a comprehensive multifaceted segmentation model.
Our platform for near real-time digital analytics, data monitoring, and comparative benchmarking analyzes and reports on your visitors’ digital journeys across marketing touch points and channels.
- Analyze multiple sites, offline customer behaviour, ad relevancy, impression attribution, and social media channels.
- Gain marketing insights quickly with intuitive dashboards that monitor behavioural customer data on demand.
- Remove barriers for applying Web analytics data by harnessing near real-time analytics and surfacing them quickly in your marketing plans and actions.
- Identify real campaign contributions and attribution insights by evaluating individual channels as well as the combined effect of multiple marketing touch points.
- Use social media analytics to understand sentiment about brands and product attributes like price, quality, durability, style, and more.
- Evaluate trends and gauge reactions to product introductions or promotional events.
- Identify personality traits that influence purchase decisions.
- Use social media analytics to manage your online reputation and improve satisfaction.
- Identify and target primary influencers within social networks.
Our solution takes you beyond traditional e-mail campaigns, helping you to deliver extremely relevant messaging to customers through a medium that remains vitally important for marketing.
- Benefit from an intuitive, Web-based editor to easily create and edit email content from the Marketing Cloud.
- Easily formulate marketing campaigns, ranging from simple drip strategies to those with complex, multiple touch points through a visual campaign builder that leverages the behaviours of your prospects and customers.
- Deliver highly engaging, personalized content geared towards your audience using advanced segmentation.
- Drive integrated campaign messaging across all of your channels, including email, social, web and mobile.
- Design and publish landing pages and forms to capture inquiry information - without the need for IT support.
- Deliver real-time, custom-branded, one-to-one transactional messages generated by triggers in emails, forms, landing pages or tele-sales.