IBM Watson Customer Experience Analytics
Visualize customer journeys, replay sessions and get the insights you need to create effortless customer experiences.
Visualize the customer journey
Visualize complete, cross-channel customer journeys across devices and over time. Know where customers are in their journey and learn how activity in one channel impacts performance in another.
Re-live customer experiences
See where customers struggled and pinpoint trouble spots. Replay sessions to see what your customer experienced. Identify opportunities to improve the customer experience and refine the journey.
Gain the insights you need
Bring together customer experience insights from multiple channels in a unified dashboard. Identify trends and understand root causes. Get immediate insight to go from question to decision in minutes.
IBM Digital Analytics
IBM Digital Analytics is a cloud-based platform that provides analytics for your digital properties, with no additional IT effort.
IBM Digital Analytics provides advanced analytics, comparative benchmarks about competitors and advice on how top performers are achieving success. With this solution, you can track and analyze visitor behavior over time, across multiple touch points and channels, and go from insight to personalized marketing action with just a few clicks.
Manage digital marketing
Easily manage your digital marketing efforts with flexible web analytics dashboards and benchmarks.
Exploit the power of analytics
Employ real-time and ad-hoc analytics for your digital properties and enable performance gains from dynamic adjustments to your various digital channels.
Eliminate obstacles to action
Use visitor activity over time to inform and develop a targeted marketing plan across your digital portfolio.