The public sector has been particularly slow with regards to digital transformation. How can the public sector, and every other organisation, fully embrace digital change? By embracing the right digital tools for your unique organisation and listening to each and every employee that uses them you will be setting yourself up for digital success. The philosophers in business and life will know that the only constant in life is change.
Digital transformation: why it matters and how it can be achieved?
Jan 16 2018Nick ismail
The Weather Company teams with Twitter to stream eclipse across US
Aug 21 2017Courtesy of Maureen Marshall
The last time a total solar eclipse crossed the United States was 8 June 1918. That makes the one that’s taking place Monday, 21 August, a once-in-a-lifetime occurrence. The Weather Channel’s digital properties and Twitter are going to make the most of it.
Artificial Intelligence – Will It Replace Marketers?
Jul 17 2017Courtesy of Samantha Snow
A lot of people have built great careers around digital marketing – either as entrepreneurs with their own consulting enterprises or as career employees with companies. They have their degrees and their expertise, and have been successful in developing digital marketing campaigns and strategies.
Creativity + Technology = The Future of Marketing
May 29 2017Courtesy of Billee Howard
Last week, on behalf of IBM as a member of their Futurist team, I attended MarTech, a conference dedicated to examining how technology will continue to impact the marketing function at organizations around the world. My fellow futurists and I, Joel Comm and Stan Phelps, two globally renowned marketing influencers, were blown away by the many issues and trends emerging around building the best-in-class marketing stacks of the future.
The Post-Purchase Brand Experience
Mar 13 2017Courtesy of John Stelzer
Seventy-nine percent of consumers say they’re likely to opt for in-store pickup of an online or mobile order (up 30% from five years ago). Even if free shipping is an option, that percentage only drops by two points. Meanwhile, the same percentage of consumers say they’re likely to take advantage of in-store returns if available. So, with digital sales growing at a faster rate than comp store sales, the store’s role as a fulfillment and return center is becoming more prevalent.
This is how Compass for Success uses analytics to gain insight and point kids in the right direction
Feb 13 2017KPI Digital& IBM
Pointing kids in the right direction to change their lives for the better. Graduating from high school isn’t just about getting a diploma—it affects everything from job opportunities and future earnings to quality of life. To increase graduation rates and improve student outcomes, Compass for Success developed an analytics solution that enables schools to identify at-risk kids, offer them support and help them to succeed.
IBM's Watson to help with tax returns
Feb 06 2017Courtesy of Steve Lohr
"A.I. is becoming part of the mix, part of the infrastructure in consumer and business applications," said David Schubmehl, an IDC analyst.
IBM is also banking on Watson as an engine of its corporate transformation. The company needs its new businesses like Watson, data analysis and cloud computing to more than make up for the erosion in its traditional hardware and software products.
Here's What Life Will Be Like In 2022, According To IBM Artificial Intelligence
Jan 30 2017Courtesy of iflscience.com
IBM – using either a TARDIS, DeLorean, or just a bunch of clever people in a room – has come up with some predictions for the year 2022. The appropriately named “5 in 5” list suggests five monumental technological developments that will take place before the next five years are up, starting at number one with artificial intelligence (AI).