Digital transformation: why it matters and how it can be achieved?

Jan 16 2018

Nick ismail

The public sector has been particularly slow with regards to digital transformation. How can the public sector, and every other organisation, fully embrace digital change? By embracing the right digital tools for your unique organisation and listening to each and every employee that uses them you will be setting yourself up for digital success. The philosophers in business and life will know that the only constant in life is change.

Four Things About Artificial Intelligence That Marketers Need to Keep In Mind In 2018

Farewell 2017, a year in which marketing technology really took off and where both consumers and marketers alike started to experience the potential of artificial intelligence in our daily personal and professional lives. Thanks to our new voice-operated companions Alexa and Siri, and advanced analytics tools based on machine learning becoming increasingly accessible, we all caught a glimpse of the exciting future driven by AI.

2018 Marketing Predictions From The C-Suite

Dec 31 2017

By KimWhitler

Toward the end of every year, I ask CEOs, CMOs, authors, executive recruiters and other experts from a variety of industries and backgrounds to weigh in on what will be hot for marketers in the upcoming year. From cybersecurity to AI to social media to impact in the boardroom, this year’s predictions do not disappoint. And to understand trends and predictions from around the globe, take a look at these 18 hot trends from leaders in China--from Tencent to McDonald's to Visa to WPP to Publicis to Google.

Amazon: Using Big Data to understand customers

Dec 07 2017

By Bernard Marr

Amazon has thrived by adopting an “everything under one roof” model. However, when faced with such a huge range of options, customers can often feel overwhelmed. They effectively become data-rich, with tons of options, but insight-poor, with little idea about what would be the best purchasing decision for them.

Why Retailers Should Retire Holiday Shopping Season

Nov 21 2017

By Denise Lee Yohn

The retail industry has been disrupted in practically every way imaginable. It’s about time that retailers also rethink their approach to the holiday shopping season. It no longer makes sense to rely on disproportionate revenue from the holiday season to make up for softness in sales during the rest of the year.

Secrets of a Retail Industry Expert: Creating a Premier Online Shopping Experience

The holiday shopping season is in full swing. As more and more customers rush to make their list and check it twice, many will look to purchasing their top gifts online. What’s one key thing they’ll definitely be searching for? A simplified online shopping experience.

How grocery stores can tap big data to meet shopper demand

Mar 21 2016

KPITeam
It's no secret that online shopping continues to redefine consumer buying behavior. While supermarkets have been late to the online party, that's now changing rapidly. Last month, Target began...

How Are You Measuring Your Digital Customer Experience?

Mar 07 2016

KPITeam
Reading IBM’s newly released CMO study one statistic extremely surprising: 63% of CMOs are prioritizing investment around delivering deeper, more relevant customer experiences this year. At IBM,...

10 Ways to Make Your Marketing Resolutions Stick

Feb 15 2016

Lori
Did your marketing department make a list of resolutions this year? Maybe 2016 will be the year you finally launch your mobile app or get your personalized, multi-step email onboarding program off...