The public sector has been particularly slow with regards to digital transformation. How can the public sector, and every other organisation, fully embrace digital change? By embracing the right digital tools for your unique organisation and listening to each and every employee that uses them you will be setting yourself up for digital success. The philosophers in business and life will know that the only constant in life is change.
Digital transformation: why it matters and how it can be achieved?
Jan 16 2018Nick ismail
Four Things About Artificial Intelligence That Marketers Need to Keep In Mind In 2018
Jan 03 2018Courtesy of Andrew Stephen
Farewell 2017, a year in which marketing technology really took off and where both consumers and marketers alike started to experience the potential of artificial intelligence in our daily personal and professional lives. Thanks to our new voice-operated companions Alexa and Siri, and advanced analytics tools based on machine learning becoming increasingly accessible, we all caught a glimpse of the exciting future driven by AI.
2018 Marketing Predictions From The C-Suite
Dec 31 2017By KimWhitler
Toward the end of every year, I ask CEOs, CMOs, authors, executive recruiters and other experts from a variety of industries and backgrounds to weigh in on what will be hot for marketers in the upcoming year. From cybersecurity to AI to social media to impact in the boardroom, this year’s predictions do not disappoint. And to understand trends and predictions from around the globe, take a look at these 18 hot trends from leaders in China--from Tencent to McDonald's to Visa to WPP to Publicis to Google.
Why Retailers Should Retire Holiday Shopping Season
Nov 21 2017By Denise Lee Yohn
The retail industry has been disrupted in practically every way imaginable. It’s about time that retailers also rethink their approach to the holiday shopping season. It no longer makes sense to rely on disproportionate revenue from the holiday season to make up for softness in sales during the rest of the year.
What Disney Teaches Us About Artificial Intelligence
Oct 25 2017Courtesy of Gil Larsen
In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Looking across various industries, here are three best practices for brands looking to deliver effective omnichannel experiences.
How Online Retention Programs Are Helping Brick and Mortar Stores Survive
Oct 10 2017Beth Foster
We’ve all heard the rumours: brick and mortar stores are unnecessary in a digital world, retail giants are destined for bankruptcy, and the end of physical retail is upon us. While it’s unlikely that clicks will mean the end of bricks, mobile access and the rise of ecommerce has dramatically changed the retail landscape over the last few years. Customers are now demanding the convenience and accessibility of digital stores, and competition for consumer dollars is more fierce than ever before.
Why loyalty-card programs should just die
Sep 18 2017Courtesy of David Segal
Three ways to build customer trust without stamp cards
How many loyalty cards do you have in your wallet? Between coffee-shop stamps and gas station points and consumer rewards, it’s likely there’s quite a few (in fact, the average American is a member of 29 loyalty programs — even though they’ll only use half of them this year).
Knowledge Providers Inc. is now KPI Digital!
Sep 06 2017Lori Cohen
To me, one of the most fascinating parts of my job is seeing KPI grow and evolve. According to Forbes, “Data is growing faster than ever before and by the year 2020, about 1.7 megabytes of new information will be created every second for every human being on the planet.” With this in mind, I continuously ask myself, how is KPI going to leverage all this data for our customers and rise above the digital noise?
Bringing Your Digital B2B Sales Up to Speed
The future of B2B sales is digital. Already half of B2B buyers are millennials, whose preference for digital interactions is quickly reshaping the customer journey and how buyers communicate with suppliers. In fact, companies with the most sophisticated digital B2B sales organizations are already enjoying significantly higher profits than companies with less developed digital capabilities. And they plan to invest twice as much as others over the next five years—which puts them in a position to widen their advantage.