Four Things About Artificial Intelligence That Marketers Need to Keep In Mind In 2018

Farewell 2017, a year in which marketing technology really took off and where both consumers and marketers alike started to experience the potential of artificial intelligence in our daily personal and professional lives. Thanks to our new voice-operated companions Alexa and Siri, and advanced analytics tools based on machine learning becoming increasingly accessible, we all caught a glimpse of the exciting future driven by AI.

2018 Marketing Predictions From The C-Suite

Dec 31 2017

By KimWhitler

Toward the end of every year, I ask CEOs, CMOs, authors, executive recruiters and other experts from a variety of industries and backgrounds to weigh in on what will be hot for marketers in the upcoming year. From cybersecurity to AI to social media to impact in the boardroom, this year’s predictions do not disappoint. And to understand trends and predictions from around the globe, take a look at these 18 hot trends from leaders in China--from Tencent to McDonald's to Visa to WPP to Publicis to Google.

IBM's Watson to help with tax returns

"A.I. is becoming part of the mix, part of the infrastructure in consumer and business applications," said David Schubmehl, an IDC analyst.

IBM is also banking on Watson as an engine of its corporate transformation. The company needs its new businesses like Watson, data analysis and cloud computing to more than make up for the erosion in its traditional hardware and software products.