In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Looking across various industries, here are three best practices for brands looking to deliver effective omnichannel experiences.
What Disney Teaches Us About Artificial Intelligence
Oct 25 2017Courtesy of Gil Larsen
Why every business needs a data and analytics strategy
Oct 16 2017By Bernard Marr
As the world becomes smarter and smarter, data becomes the key to competitive advantage, meaning a company’s ability to compete will increasingly be driven by how well it can leverage data, apply analytics and implement new technologies. In fact, according to the International Institute for Analytics, by 2020, businesses using data will see $430 billion in productivity benefits over competitors who are not using data.