Why loyalty-card programs should just die

Three ways to build customer trust without stamp cards
How many loyalty cards do you have in your wallet? Between coffee-shop stamps and gas station points and consumer rewards, it’s likely there’s quite a few (in fact, the average American is a member of 29 loyalty programs — even though they’ll only use half of them this year).

Knowledge Providers Inc. is now KPI Digital!

Sep 06 2017

Lori Cohen

To me, one of the most fascinating parts of my job is seeing KPI grow and evolve. According to Forbes, “Data is growing faster than ever before and by the year 2020, about 1.7 megabytes of new information will be created every second for every human being on the planet.” With this in mind, I continuously ask myself, how is KPI going to leverage all this data for our customers and rise above the digital noise?

The future of B2B sales is digital. Already half of B2B buyers are millennials, whose preference for digital interactions is quickly reshaping the customer journey and how buyers communicate with suppliers. In fact, companies with the most sophisticated digital B2B sales organizations are already enjoying significantly higher profits than companies with less developed digital capabilities. And they plan to invest twice as much as others over the next five years—which puts them in a position to widen their advantage.