Why every business needs a data and analytics strategy

Oct 16 2017

By Bernard Marr

As the world becomes smarter and smarter, data becomes the key to competitive advantage, meaning a company’s ability to compete will increasingly be driven by how well it can leverage data, apply analytics and implement new technologies. In fact, according to the International Institute for Analytics, by 2020, businesses using data will see $430 billion in productivity benefits over competitors who are not using data.

How Online Retention Programs Are Helping Brick and Mortar Stores Survive

Oct 10 2017

Beth Foster

We’ve all heard the rumours: brick and mortar stores are unnecessary in a digital world, retail giants are destined for bankruptcy, and the end of physical retail is upon us. While it’s unlikely that clicks will mean the end of bricks, mobile access and the rise of ecommerce has dramatically changed the retail landscape over the last few years. Customers are now demanding the convenience and accessibility of digital stores, and competition for consumer dollars is more fierce than ever before.