Analytics for Banking
The traditional banking business model must evolve to meet the requirements of the digital economy. To achieve this balance, it’s no longer enough to base plans and decisions on internal data alone. We understand that your challenges involve:
- Balancing opportunity and risk at an unprecedented pace.
- Delighting empowered and informed customers while driving profitability.
- Undrstanding customers’ total profitability and total risk.
- Ensuring that commercial deals are priced profitably and in keeping with corporate strategy.
- Predicting and detecting fraud, and managing regulatory demands.
Including advanced analytics, business intelligence, digital marketing, and information management-based solutions your organization will understand data from a whole new perspective and realize:
- Greater visibility.
- Valuable predictive insight.
- Improved control through analytical capabilities.
- Business process improvement.
- Create a customer-focused financial institution.
- Achieve personalized customer engagement and deliver customized service.
- Improve upsell and cross-sell opportunities and overall loyalty.
- Respond to customers in real time improving the customer experience.
- Deliver the best action to your customers – for an exceptional customer experience.
- Predict and prevent fraud before it happens, or detect fraud quickly and mitigate the impact in the event it does happen.
Watch how Moneygram International is detecting and preventing money transfer fraud before it impacts customers.
Read how Union Investment achieves precision-targeted marketing and gains predictive insight into investment behaviour.
See how IBM Cloud solutions can help you accelerate critical business decisions with real time, collaborative and mobile capabilities to optimally manage your financial performance.
See how Fiserv’s customer story relies on IBM for trillions of transactions a year.
Read how BBVA seamlessly monitors and improves its online reputation by monitoring and responding to online feedback.
Find out how US-based Dollar Bank is using customer experience analytics to boost first-call resolution by 30 percent.
Find out how Citibank improved productivity and ROI.