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Analytics for Sales

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  • Your Challenges

    Sales organizations must be able to identify, react to, and successfully satisfy rapidly changing customer needs at an accelerating pace. Doing so requires insight into the best ways in which to allocate your sales efforts and set targets that will maximize overall profitability. You must also be able to monitor the effectiveness of your efforts and immediately leverage the tactics that are working in each market segment.

    What Are Your Challenges?
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Our Solutions

By unlocking insight from your corporate, sales, and other data, we ensure that you truly understand what underlies sales successes and challenges.

  • Identify which marketing tactics drive quality pipeline growth by continuously analyzing campaign, promotion and channel effectiveness.

  • Continuously determine which products, categories, channels and market segments are driving sales results.

  • Understand which sales tactics drive effective dealclosing by analyzing pricing, incentives, discounting, cross-sell and upsell, product knowledge, and more.

  • Rapidly revise sales forecasts and plans based on insights gained into market segment behaviours and product or service acceptance.

  • Accurately determine how customer and product profitability drives contribution.

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  • The Results

    • Up-to- date revenue plans that are driven by rolling sales forecasts.
    • Effective allocation of sales resources to markets, products, and territories.
    • Better product lifecycle investment management.
    what results are you expecting?
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Learn More

  • Learn more about Nucleus Research’s findings explaining the importance of analytics applications such as business intelligence (BI), performance management (PM) and predictive analytics.

    Read the paper
  • A business intelligence agenda for midsize organizations.

    Learn More
  • IBM Cognos Insight provides a quick and easy way to drive smarter decisions and improve performance. It gives your business users the ability to explore, analyze and visualize personal and corporate data.

    Learn More
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  • IBM Cognos TM1 offers planning, budgeting, forecasting, analysis and scorecarding to improve alignment and drive more dynamic decision-making enterprise-wide.

    Read the data sheet
  • The Mastering Risk with Business Forecasting white paper presents a four-step program to address the practical challenges of incorporating risk into business forecasting and help cultivate organizational resilience.

    Read the paper
  • Discover the only integrated BI and performance management solution for midsize businesses.

    Read the data sheet
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Testimonials

  • Buffalo David Bitton

    "Analytics helps people think better, act smarter and work faster – which all adds up to a strong return on investment."- Stephen White, IT Director, Buffalo


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  • Citibank implements Cognos TM1

    "Previously we were on a different OLAP solution, which was not as readily user friendly as what Cognos TM1 is. Primarily what we were looking to do is implement a solution for our financial reporting needs. And we looked at Cognos TM1 and found that the flexibility of the tool, and the ability to multi-dimension the data that we were looking at, gave us the ability to cut the data the way that we needed."
    - Eric Schanzenbacher, Senior Vice President, Strategic Planning & Analysis, Citibank


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  • Answers in Analytics: LazyDays RV

    "We certainly believe that the analytical capabilities we brought to bear here allow us to run a company that's both more profitable and more agile."
    - Randy Lay, CFO and Vice President of Lazydays RV


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  • athenahealth

    "Our reports to the board now practically write themselves – the numbers flow seamlessly from our operational systems."
    - Eric Molin, Senior Manager of Finance, Planning and Analysis, athenahealth


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  • Northwestern University

    "Our budget analysts...basically take data out of our financial system and prepare Excel files to send to people who would often then break the Excel file. So, us having a solution in TM1 saves them a ton of time and work."
    - Lauren Pahnke, Senior Business Systems Analyst Finance, Facilities and Research Administration, Northwestern University


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