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Analytics for Marketing

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  • Your Challenges

    The challenges faced by Marketing organizations are constantly changing. Not only must you adapt to new business models and disruptions to value propositions, but you must do so in an environment where competition is continually growing in every segment—even as segments’ opportunity size is changing. Always-on consumption means new challenges in holding on to customer loyalty and managing the expectations of consumers who can comparison shop with ease.

    What Are Your Challenges?
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  • Our Solutions

    The good news: while marketing challenges have evolved in step with evolutions in technology, so have marketing opportunities. Our solutions harness the incredible capacity of technology to give you a leg up, help you anticipate demand, and delight your customers down to the most granular level.

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  • Identify key micro-segment characteristics and marketing strategies, then model and size the profit opportunity.

  • Personalize the customer experience based on their buying behavior, online activity, or social media presence.

  • Use social media analytics for sentiment analysis to understand trends, manage your reputation and predict customer behavior.

  • Turn behavioral insights into targeted and automated digital marketing actions. 

  • Identify the right prospect and engage them with relevant content and offers.

  • Use effective campaign management and e-mail campaign execution.

  • Analyze historical trends of customer or product profitability.

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  • The Results

    • Clearly defined profit opportunities through accurate micro-segmentation and modeling.
    • The ability to better meet customer conversion and retention objectives through shortened digital sales cycles and reduced cart abandonment.
    • Reduced fraud and customer disputes, and reduced struggle and churn, through behavior analysis.
    • Reduced cost-per- interaction through digital marketing automation across channels.
    • Improved accuracy for upselling, cross-selling, and growing sales.
    Tell Me how KPI Digital can help
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Learn More

  • Download The Ultimate Guide to Assessing Your Digital Marketing Program.

    Download
  • Capitalize on a wealth of consumer data and learn how to improve engagement and increase marketing ROI.

    Learn More
  • This white paper explains the top five things you need to know about switching to IBM Marketing Cloud.

    Learn More
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  • Explore how IBM Campaign helps you to deliver personalized, relevant marketing messages across all channels.



    Explore
  • Learn how IBM Digital Analytics powers digital marketing optimization and execution.

    Learn More
  • Download the Email Marketing Metrics Benchmark Study to determine where your e-mail program outperforms.


    Download
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  • Case Studies

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